Misconception #3 of 4: All computer technicians are created equal. Your best option will be the one who offers the lowest price.
As we stated a moment ago, you get what you pay for. A cheap price usually means a cheap job. Really good technicians do NOT work cheap because they are in high demand just like every other professional service category. The only technicians that will work cheap are those that are just starting and they are grossly inexperienced.
And some shops will hire college kids or newbie technicians because they will work for next to nothing to gain experience, OR they allow interns to support your network because they don’t have to pay them at all – but what you don’t realize is than an inexperienced technician like this can end up costing more because:
- They improperly diagnose problems, which mean you’re paying them to fix the WRONG thing and STILL won’t resolve your problem. Case in point: A few years ago a TV reporter went undercover to 8 computer repair shops in LA with a perfectly working PC, but simply disconnect a cable in the back (a fix that the AVERAGE computer tech would have caught in minutes with a visual inspection). Several shops improperly diagnosed the problem and wanted to charge them anywhere from $59 to over $275 to fix it!
- They could take 3 to 5 times as long to do the same repair an experienced technician could fix quickly. Again, you’re paying for those extra hours.
- They could do MORE damage, costing you more money and downtime.
With your client data, accounting records, e-mail and other critical data at stake, do you REALLY want the lowest-priced shop working on your machine?
We take the view that most people want value for money and simply want the job done right. In my own business, I decided a long time ago that I would rather explain our higher rates ONE TIME than to make excuses for POOR SERVICE forever.